DETAILS: September 19, 2003

CONTRIBUTION: Researched and justified the growth of this video game publishing behemoth, calibrated the console cycles into valuation to make sense of the uphill battle software companies face when a popular system (like the PS2) is slowly dying.

OF INTEREST: Grand Theft Who? Everyone thought this was a one hit wonder, but this company, alive and kicking since the golden age of computer gaming, has survived through key acquisitions and alliances, on the way to building a solidified portfolio with titles like Max Payne and Midnight Club.